Dramatising #YumYumPeanutButter as the smoothest #PeanutButter in #SouthAfrica, this #PrintAdvertising campaign was led by #CapeTown based #design agency 34 Degrees. Creative director Richard Phillips took haul of the whole campaign and we love it. Am I Collective were in charge of the #illustration side of things; we love their brash and bold approach juxtaposing the teeny, tiny peanut.
The whole campaign is an absolute winner. The 3D work on this particular character is just perfect; take a look at that shadowing!
Client: Yum Yum peanut butter
#Advertising Agency: 34 Degrees, Cape Town, South Africa
Creative Director: Richard Phillips
Art Director: Pieter Steenkamp
Copywriter: Wilton Ackeer
Illustrator: Am I Collective
@victoriamarycameron must be like 2/3 of my feed at this point, but she keeps playing with such good bands!
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Fashion Filled Weekends at TFA:
Design workshop underway with @sarahstevensondesign our students are learning the key elements to garment construction, pattern making and more!!! #WEBUILDYOURPORTFOLIO
Entering the magical forest on our way up to the summit. I was hiking the Sea To The Summit Trail the first time with a bunch of great ppl. We managed to reach the summit after 5 hours. Usually it takes 3.5 hours to go up. I have to admit that we took a lot of breaks for photos and boomerangs. If you followed my IG stories back then you will remember. SO MUCH FUN! The second time I hiked this trail we only needed 2.5/3 hours and took less boomerangs tho. 😄 One of my favourite trails in BC. #ohcanada#explorebc#hellobc
It's #VancityFeature gallery time and tonight we're featuring 10 photos by our good friend, the talented @arielle.n.d! 🙌 For a chance to be featured next week, please give @arielle.n.d a follow and let her know which shot is your favourite and why in the comments down below. Have a fantastic weekend Vancity! 😊
Would you rather spend the night in a luxury hotel💎 or go camping in a traditional tipi🏕⁉️ #Christopherthepig
Préfèrerais-tu passer la nuit Dans un hôtel luxueux 💎 ou faire du camping Dans un tipi traditionnel🏕🐷❓